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Hey everyone,

I’ve been noticing a pattern on a lot of indie sites lately: side sponsor slots as an alternative to traditional Google Ads.

It feels like a cleaner way to monetize, especially for products that have meaningful traffic, but lower MRR. It also seems better for users since the ads can be relevant tools/products, instead of random Google spying on you ads.

How it works: it’s a marketplace where site owners can create and sell ad slots, and sponsors can browse and buy those slots. I also added a screenshot of a mockup for how it would look/work.

I’d genuinely love to hear why you would or wouldn’t use it - especially if you fit in the criteria below.

Roughly ideal early users:

SaaS/products with at least ~1,000 monthly users

Any site with a real audience (directory, tool site, content site, etc.)

Comments URL: https://news.ycombinator.com/item?id=47077749

Points: 1

# Comments: 0

Article URL: https://www.dailymail.co.uk/sciencetech/article-15574197/jeffrey-epstein-emails-trumpet-plants.html

Comments URL: https://news.ycombinator.com/item?id=47077737

Points: 1

# Comments: 0

Article URL: https://www.ft.com/content/9c6a1daf-3c36-4035-bf74-1bedbc3e960d

Comments URL: https://news.ycombinator.com/item?id=47077735

Points: 1

# Comments: 1

Article URL: https://github.com/jgarzik/roodb

Comments URL: https://news.ycombinator.com/item?id=47077732

Points: 1

# Comments: 0

Article URL: https://aftermath.site/anthropic-claude-ai-leftist-technology/

Comments URL: https://news.ycombinator.com/item?id=47077731

Points: 1

# Comments: 0

Article URL: https://www.japantimes.co.jp/olympics/2026/01/23/mexican-cross-country-skier/

Comments URL: https://news.ycombinator.com/item?id=47077727

Points: 1

# Comments: 0

Hey everyone,

I’ve been noticing a pattern on a lot of indie sites lately: side sponsor slots as an alternative to traditional Google Ads.

It feels like a cleaner way to monetize, especially for products that have meaningful traffic, but lower MRR. It also seems better for users since the ads can be relevant tools/products, instead of random Google spying on you ads.

How it works: it’s a marketplace where site owners can create and sell ad slots, and sponsors can browse and buy those slots. I also added a screenshot of a mockup for how it would look/work.

I’d genuinely love to hear why you would or wouldn’t use it - especially if you fit in the criteria below.

Roughly ideal early users:

SaaS/products with at least ~1,000 monthly users

Any site with a real audience (directory, tool site, content site, etc.)

Comments URL: https://news.ycombinator.com/item?id=47077726

Points: 1

# Comments: 0

Article URL: https://arstechnica.com/cars/2026/02/chevy-bolt-bmw-i3-or-something-else-at-10k-you-have-lots-of-ev-options/

Comments URL: https://news.ycombinator.com/item?id=47077720

Points: 1

# Comments: 1

Article URL: https://twitter.com/jasonlk/status/2023802014090883165

Comments URL: https://news.ycombinator.com/item?id=47077692

Points: 1

# Comments: 0

Article URL: https://geekspin.co/nasa-warns-of-15000-city-killer-asteroids/

Comments URL: https://news.ycombinator.com/item?id=47077684

Points: 2

# Comments: 0

Article URL: https://www.youtube.com/watch?v=9t5m33ccUYA

Comments URL: https://news.ycombinator.com/item?id=47077679

Points: 1

# Comments: 0

Article URL: https://shiftmag.dev/this-cto-says-93-of-developers-use-ai-but-productivity-is-still-10-8013/

Comments URL: https://news.ycombinator.com/item?id=47077676

Points: 2

# Comments: 0

Article URL: https://www.404media.co/grok-doxing-real-names-birthdates-siri-dahl/

Comments URL: https://news.ycombinator.com/item?id=47077656

Points: 2

# Comments: 0

Article URL: https://consideringthebible.com/2020/07/13/faith-peitho-believe/

Comments URL: https://news.ycombinator.com/item?id=47077654

Points: 1

# Comments: 0

Article URL: https://github.com/basecamp/upright

Comments URL: https://news.ycombinator.com/item?id=47077647

Points: 1

# Comments: 0

Article URL: https://www.cambridge.org/core/journals/global-sustainability/article/ten-new-insights-in-climate-science-2025/8273DE03FB570A1C5EB88D0112AFE37D

Comments URL: https://news.ycombinator.com/item?id=47077633

Points: 1

# Comments: 0

Article URL: https://www.trumpactiontracker.info/

Comments URL: https://news.ycombinator.com/item?id=47077625

Points: 4

# Comments: 0

Article URL: https://www.chrbutler.com/consistency-is-primitive

Comments URL: https://news.ycombinator.com/item?id=47077616

Points: 4

# Comments: 0

Solo dev, IT manager by day. Built this to solve my own problem — Would love feedback.

Comments URL: https://news.ycombinator.com/item?id=47077572

Points: 1

# Comments: 0

Article URL: https://www.anildash.com/2026/02/18/threatening-kids-with-ai/

Comments URL: https://news.ycombinator.com/item?id=47077565

Points: 2

# Comments: 0